Wednesday, June 3, 2015

Bvlgari Serpenti Watches

Bvlgari watches have experienced a long and dynamic history of iconic creations. One of Bvlgari's most ubiquitous and prominent design elements is from classical ancient Greek and Roman motifs such as the snake as observed in the Serpenti watches.

In the 1940s, Bvlgari incorporated the snake motif into the design of some of their watches. The popular pieces were sculpted interpretations of the coiled serpent. These flexible gold "snake bracelet-watches" were meant to be worn wrapped around the wrist with one end consisting of the serpent's head adorned with jewels and hiding the dial of the watch.

In ancient Roman times, the image of the coiled snake symbolized immortality and was often used in talismans that people wore for good luck or to ward off ill-fortune. For Bvlgari, the snake has become a signature design theme.

A rare enamel and diamond wristwatch designed by Bvlgari in 1965 was sold at Christie’s in London in 2014. This sale, tripling the estimate, set a new world record price for a Bulgari snake watch at an auction. $ 1.1m

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